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Commissary Transformation

Let’s Reset

Okay, the store has been reset and now you can’t find anything. The aisles are rearranged, products are deleted and the store layout is confusing. Some customers’ rationale would be “DeCAs goal was to drive customers away to so we can close the commissary.” The opposite of that is “You …

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YES!!!!

I get excited just by saying it.  You can almost feel the energy if you say it yourself.  Better than yep, the YES! campaign is here.  The YES! campaign is a new initiative aimed at ensuring that DeCA is providing patrons with great savings on a daily basis for many …

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Oh, so the commissary has its own brand now?

Commissary brands. Store brands.  Cheap brands.  Cheap on your wallet, not on quality.  Yes! Commissary brands are rolling out.  No. Commissary brands are not taking over.  The commissary’s private label will eventually reach 3,000 to 4,000 items in total.  That is a far cry from the tens of thousands of …

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Coming Soon: Commissary Store Brands!

Coming Soon: Commissary Store Brands Freedom's Choice HomeBase

Have you heard the big news about the new products coming to Your Commissary?! You asked us to shake things up, so we did! A recent survey revealed that 60% of our customers would be interested in the Commissary offering its own store brand products, and we’re granting your wish! Commissaries …

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